A data story Β· Sep 2025 – Apr 2026

One Gold Thread

Five dating apps. 3,379 profiles. $2,011.99. And one Instagram DM that outperformed the entire industry.

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It started politely. September 2025: Bumble. One app, like a normal person.
December 21: Hinge. The subscription went on 24 minutes in. $179.99 for six months, billed as a “Resubscribe.” We’d met before.
February 5: Sitch, Tinder, and Coffee Meets Bagel. All three in one day. The blitz. (By April 4 the whole portfolio goes dark. We’ll get there.)
Five funnels open. I said yes 3,219 times. An AI matchmaker said yes for me 160 more. 3,379 people, if you’re counting. I was.
317 said yes back. About one in eleven. The apps call this a match. Optimistic word.
Then, talking. 402 messages on Bumble. 302 on Hinge. On Sitch I sent the robot 101 messages and actual women about 20. The robot was a great listener.
All of it (the swipes, the beans, the Superboosts) condenses to this: thirty first dates.
Ten second dates.
Three thirds. All of them Hinge.
One relationship offer. Declined.
Relationships: zero. 3,379 in, none out. The zero belongs to the apps, not to me. It’s their number. They earned it.
Now, the bill. The exports admitted $926.29.
Then I checked Apple’s purchase history. Hinge forgot to mention $1,085.70: 21 Superboosts, 2 Boosts, 172 roses. I remembered $180. Apple remembered $1,265.69. True total, all apps: $2,011.99.
Per first date: CMB $27.19. Bumble $35. Sitch $40. Tinder $119.99. Hinge $140.63. Per relationship: division by zero.
Some of the money never became anything at all. 2,457 beans. $80 in credits. Fifty roses, bought three weeks after my last like. A little graveyard of in-app currency.
Meanwhile: there’s been a line at the bottom of this chart the whole time. One pixel. Easy to miss. I nearly did.
Instagram. One DM, to someone I met at Baylor twenty years ago. No swipes. No credits. No robot.
Chelsea. 🩷 Conversion: 100%. Cost: $0.00. Relationships: 1.

What I make of it

Five funnels, five strategies: volume, beans, Platinum, an AI matchmaker, and money. So much money. They all drain into the same gray pool. The industry’s five-month output, from 3,379 candidates: thirty first dates, ten seconds, three thirds, one relationship offer, declined, and a bill for $2,011.99 (plus Tinder’s boosts, price still unknown). The gold thread cost nothing and predates all of it by twenty years. I don’t think the lesson is “delete the apps.” The lesson is that the apps were never where the odds were. Two ribbons are still buffering, both already billing: The League ($94.98) and Raya ($217.92). And two apps will never testify: Feeld and Baroo. Accounts deleted. $234.90 in receipts is all that’s left of them.

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Where the numbers come from

Everything here is from my own data exports, one per app, reduced to aggregate counts (no names, no messages, nothing about anyone else): Bumble’s CSV + swipe log, Sitch’s 16-table JSON dump, Tinder’s data.json, Coffee Meets Bagel’s ~90 CSVs, Hinge’s matches.json. Caveats, because exports lie by omission: Bumble and Hinge only export my half of every conversation. Tinder deletes a thread when the match disappears, so 27 of my 30 conversations no longer exist, including the one that became its only date. Date counts past what an export can know are mine, from memory; Hinge is the exception, since its “We met” survey logged 7 of the 9 (I answered its follow-ups, apparently honestly). Money is receipts, not memory: the app-store purchase history audit added $1,085.70 that Hinge’s export never mentioned, and Tinder’s seven consumable buys are still unpriced, so its number is a floor. The gold thread is drawn enlarged in the finale and one pixel everywhere else; its true value is 1.
AppI likedMatchedFirst datesSecondSpend$ / first date
Bumble πŸ’›96012441$139.99$35.00
CMB β˜•87177124$326.33$27.19
Hinge πŸ–€7487795$1,265.69$140.63
Tinder πŸ”₯6403010$119.99+$119.99+
Sitch πŸ€–160940$159.99$40.00
Five apps3,3793173010$2,011.99$67.07
Instagram 🩷11β€”β€”$0.00β€”

Meanwhile: one Instagram DM to Chelsea.

Hinge’s tail continues past the table: 3 third dates, 1 offer, declined. Two exports pending (The League, Raya).