What I make of it
Five funnels, five strategies: volume, beans, Platinum, an AI matchmaker, and money. So much money. They all drain into the same gray pool. The industry’s five-month output, from 3,379 candidates: thirty first dates, ten seconds, three thirds, one relationship offer, declined, and a bill for $2,011.99 (plus Tinder’s boosts, price still unknown). The gold thread cost nothing and predates all of it by twenty years. I don’t think the lesson is “delete the apps.” The lesson is that the apps were never where the odds were. Two ribbons are still buffering, both already billing: The League ($94.98) and Raya ($217.92). And two apps will never testify: Feeld and Baroo. Accounts deleted. $234.90 in receipts is all that’s left of them.
Explore the full Sankey board β
Where the numbers come from
Everything here is from my own data exports, one per app, reduced to aggregate counts (no names, no messages, nothing about anyone else): Bumble’s CSV + swipe log, Sitch’s 16-table JSON dump, Tinder’s data.json, Coffee Meets Bagel’s ~90 CSVs, Hinge’s matches.json. Caveats, because exports lie by omission: Bumble and Hinge only export my half of every conversation. Tinder deletes a thread when the match disappears, so 27 of my 30 conversations no longer exist, including the one that became its only date. Date counts past what an export can know are mine, from memory; Hinge is the exception, since its “We met” survey logged 7 of the 9 (I answered its follow-ups, apparently honestly). Money is receipts, not memory: the app-store purchase history audit added $1,085.70 that Hinge’s export never mentioned, and Tinder’s seven consumable buys are still unpriced, so its number is a floor. The gold thread is drawn enlarged in the finale and one pixel everywhere else; its true value is 1.
| App | I liked | Matched | First dates | Second | Spend | $ / first date |
| Bumble π | 960 | 124 | 4 | 1 | $139.99 | $35.00 |
| CMB β | 871 | 77 | 12 | 4 | $326.33 | $27.19 |
| Hinge π€ | 748 | 77 | 9 | 5 | $1,265.69 | $140.63 |
| Tinder π₯ | 640 | 30 | 1 | 0 | $119.99+ | $119.99+ |
| Sitch π€ | 160 | 9 | 4 | 0 | $159.99 | $40.00 |
| Five apps | 3,379 | 317 | 30 | 10 | $2,011.99 | $67.07 |
| Instagram π©· | 1 | 1 | β | β | $0.00 | β |
Meanwhile: one Instagram DM to Chelsea.